
Cory Salisbury
Founder & Fractional CFO • Salisbury Bookkeeping
The Electrician Playing Hide and Seek with His Own Money
Marcus was profitable. He just couldn't find the profit.
Client: Marcus | Industry: Commercial Electrical Subcontracting | Annual Revenue: $3.6 million
The Problem
Marcus's cash was playing an extended game of hide and seek across four GCs, nine active projects, and an outdated spreadsheet. He guessed retainage at $80,000. The actual number was $147,000.
What We Fixed
- Built a Retainage Tracking System
- Implemented Real WIP Reporting revealing $38,600 in underbilling
- Connected Procore to QuickBooks
- Added labor burden to job costing (actual $57/hour vs assumed $42/hour)
The ROI
- Labor rate correction: $52,000
- Recovered underbilling: $38,600
- Working capital freed from retainage: $58,000
- Total measurable impact: ~$148,600
- Result: 2.9x ROI in year one
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